Strategy9 EmailIQ — the Klaviyo alternative built for gaming
Klaviyo's Acceptable Use Policy prohibits gambling services and products — including casino games, online poker, lotteries, sports betting, and betting tips — and reserves the right to suspend or terminate accounts that violate the policy at Klaviyo's sole discretion. For a casino marketer, that means the platform's terms, not your gaming license, decide whether your campaigns send.
Klaviyo was built for ecommerce: its data model, segmentation, and automation flows are organized around online stores, product catalogs, and purchase events. Casino and iGaming marketing isn't an awkward fit on Klaviyo — it's a prohibited use. Gambling services and products appear on Klaviyo's published prohibited-use list, and enforcement is at the platform's sole discretion.
The restriction extends beyond email. Wireless carrier rules treat gambling as prohibited SMS content, so even operators who slip through on email have no compliant path to text messaging — the channel where time-sensitive floor and iGaming offers perform best.
Strategy9 EmailIQ inverts the premise: casino and iGaming marketing is the platform's approved, intended use, with infrastructure and a data model designed around how gaming operators actually market.
Klaviyo segments on ecommerce events — carts, catalogs, and checkout flows that don't exist in a casino. EmailIQ integrates natively with Casino Management Systems using PlayerID as the primary key, so segmentation, reinvestment tiers, and offer eligibility flow directly from the player data your operation already runs on.
EmailIQ sends from isolated, fully-warmed dedicated IPs rather than shared pools, so deliverability reflects your own sending reputation. Strategy9 is SOC 2 Type 1 certified, has focused exclusively on the casino industry since 1999, and backs every property with a dedicated account team rather than a ticket queue.
No. Klaviyo's Acceptable Use Policy prohibits gambling services and products, including but not limited to online poker, casino games, lotteries, sports betting, and betting tips. Violations of the policy may result in suspension or termination of access at Klaviyo's sole discretion, even where the underlying gaming business is fully licensed and legal.
Strategy9 EmailIQ is an enterprise-grade, gaming-compliant email marketing and CRM platform built specifically for casinos and iGaming operators. Gaming content is the platform's approved use case, and EmailIQ provides isolated dedicated IP infrastructure, native Casino Management System integration keyed on PlayerID, SOC 2 Type 1 certified operations, and a dedicated account team.
Klaviyo's segmentation is organized around ecommerce data: product catalogs, carts, and purchase events. EmailIQ segments on Casino Management System data keyed to PlayerID, so audiences are built from the player attributes casino marketers actually use — tier, reinvestment level, and offer eligibility — without duplicate contacts when a player changes email addresses.
Yes. Strategy9's onboarding team handles list migration, suppression-list transfer, and dedicated IP warm-up as part of implementation, and maps your contacts to PlayerID so the migrated list deduplicates against your Casino Management System records.
Strategy9 has focused exclusively on the casino industry since 1999 and is SOC 2 Type 1 certified. Our team handles list migration, dedicated IP warm-up, and CMS integration so your next promotion goes out on schedule.
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