G2E 2026 · September 29 – October 1, 2026 · Strategy9 suite, The Venetian See us at G2E
Strategy9  ·  Hospitality marketing software since 1999

Marketing technology for casinos, restaurants and hotels that people actually use.

Eight products, one vendor, one invoice. Built by a team that has spent twenty-five years inside casino systems — with real integrations, real support, and nothing on the roadmap we can’t already show you.

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70+properties running our software
25+years in hospitality systems
SOC 2Type 1 certified
10M+emails delivered weekly

Built for regulated environments · Multi-property ready · Enterprise support

The suite

Eight products that already talk to each other.

Most properties buy these one at a time and spend the next two years wiring them together. Ours arrive connected — the same guest record, the same admin, the same support number.

PlayerIQ

Guest experience platform. Queues, digital offers, contests and messaging — as a web app, a native iOS and Android app, or both.

Explore PlayerIQ →
EmployeeIQ

Employee communications for deskless teams. Push, app inbox, surveys and Microsoft Teams delivery.

Explore EmployeeIQ →
Job Fair New

Run a hiring event by text message. One QR code takes a candidate from the parking lot to a scored interview.

Explore Job Fair →
EmailIQ

Casino email marketing with unlimited sending, PlayerID-keyed integration, and delivery data we actually show you.

Explore EmailIQ →
Data Connect

Secure on-prem integration layer. Read-only, outbound-only, no manual exports and no inbound firewall rules.

Explore Data Connect →
SurveyIQ

One-tap mobile surveys with hospitality templates and live dashboards. Response rates in the double digits.

Explore SurveyIQ →
WiFiIQ

Captive portal and guest data capture. Turn the amenity you already pay for into a marketable list.

Explore WiFiIQ →
RaffleIQ

50/50 raffle ticketing that cuts the staffing a paper draw needs and raises more for the cause.

Explore RaffleIQ →

Also available: TableIQ for table games compliance and ValetIQ for valet operations, plus custom integration work. Talk to us →

What it looks like on property

Three problems we get called about most.

Not a feature list. These are the conversations that start almost every engagement.

Your guests never have to download anything.

PlayerIQ installs from a link and runs in the browser they already have — your branding, your content, changed from the admin rather than through an app store review. And when you do want a real listing, we build the native iOS and Android apps from the same platform. Match Pub for Gateway Casinos is on both stores now.

  • Both, not either. Web app for the guests who’d never install anything; store listing for the ones who want the icon.
  • Queues that move. Guests join from their phone and get told when it’s their turn. The lobby empties.
  • Offers tied to segments. Personalized, trackable, redeemable — no reprints, no coupon books.

See how we built Match Pub →

No app, no account. The guest keeps playing instead of standing in your lobby.

Most of your workforce has no corporate email.

Dealers, servers, housekeeping, back of house. The memo goes to a cork board that’s three days out of date, and nobody can prove who read it. EmployeeIQ puts the same inbox on every phone and gives HR an exportable audit trail — and Job Fair extends it to the hiring event itself.

  • Push with delivery data. Scheduled, targeted, and you can see who opened it.
  • Teams on one side, the floor on the other. Leadership keeps its channels, the floor gets the app.
  • Hiring events run by text. One QR from check-in to scored interview, no paper applications.

Explore EmployeeIQ →

The cork board, on the phone they’re already holding — with a read receipt.

Marketing waits on IT for every list.

Data Connect runs inside your environment with approved read-only access. Marketing manages automation in PlayerIQ; IT keeps control of the infrastructure. No shared blast radius, no stale nightly exports, no inbound firewall rules to justify to your auditor.

  • Outbound-only, read-only. Nothing writes back to your operational systems.
  • Fully auditable. Every movement of data is logged and reviewable.
  • Casino-aware by design. Built for IGT Advantage, Aristocrat Oasis and Konami SYNKROS.

Request the technical overview →

The whole architecture, in the shape your IT director will ask you to draw on a whiteboard.

Case study · Gateway Casinos & Entertainment

Gateway put their loyalty app in the App Store. We built it.

Match Eatery & Public House is live on Apple and Google Play — published by Strategy9 on behalf of Gateway Casinos. You don’t have to take our word for any of this. Go and download it.

  • Stamp cards that bring people back. Three visits for a free dessert, five for wings, ten for entry to a $500 gift card draw.
  • Real store presence. Native iOS and Android, in the patron’s app drawer — on the same platform that runs our PWA.
  • Gateway’s brand throughout. Their name, their colors, their content. We ship the technology; the client owns the experience.
  • Weeks, not a year. Built on PlayerIQ rather than from scratch.
App Store Google Play

Want this for your property? We build and ship native loyalty apps on PlayerIQ. Let’s talk →

The Match Eatery & Public House app sign-in screen, in Match's own black and red branding.

Gateway’s brand, top to bottom. The only Strategy9 on the screen is two words at the very bottom — which is the entire point.

Live demo

This survey is running on SurveyIQ right now.

Not a screenshot. Pick an answer and you’ll see the real response distribution from everyone else who has answered it — which is exactly what your dashboard looks like.

What’s your biggest challenge in casino marketing right now?

Click an option to see instant results.

Track record

Twenty-five years, and we still answer the phone.

Strategy9 has been building for casinos, restaurants, hotels and entertainment venues across North America since 1999. Not a generic SaaS company that discovered gaming last year.

70+Properties served
25+Years in business
99.9%Uptime SLA
250+Campaigns weekly
SOC 2Type 1 certified

What twenty-five years actually buys you

  • Casino management system integrations. IGT Advantage, Aristocrat Oasis, Konami SYNKROS.
  • Restaurant and hotel POS integrations. The ones your property already runs.
  • Multi-property, multi-tenant architecture. Built for groups, not retrofitted for them.
  • SOC 2 Type 1 certified. Security and compliance that survives an audit.

And what our support actually is

  • A phone number that reaches a person. 1-855-838-3999, Monday to Friday, 9am – 5pm Pacific.
  • A real ticket system. Not a shared inbox — every issue is tracked and you can see where it stands.
  • We will run the campaign for you. Short-staffed or up against a deadline, our team will build and send it.
  • The people who answer built the software. No offshore tier one reading from a script.
Security & compliance

Built for a regulated floor.

Quiet on purpose. The point is the audit, not the badge wall.

  • SOC 2 Type 1 — certified January 2025. Exportable audit trails for compliance, HR and legal.
  • Microsoft Azure — multi-tenant isolated, 256-bit encryption, 99.9% uptime SLA.
  • TCPA — express written consent, STOP/HELP handling and quiet hours built into the plumbing.
  • GDPR — guest and employee data treated as such, with documented retention.
SOC 2 TYPE 1 AZURE TCPA GDPR
Get in touch

Let’s talk about your property.

Thirty minutes, a real engineer in the room, and an honest answer about whether we’re the right fit. No discovery-call runaround.

Send us a message

Or reach us directly

Stay connected

Hospitality marketing insights, product updates and industry news. No more than twice a month.

Ready to see it on your property?

We’ll show you the products that fit and say so plainly about the ones that don’t.

Book a demo 1-855-838-3999