Wednesday, November 19, 2008
LAS VEGAS, Nov. 19 /PRNewswire-FirstCall/ --
International Game Technology (NYSE: IGT) and Strategy9
announced today that a third-party developed application has
been successfully tested and integrated into IGT's server-based
network. This innovative functionality will interface with IGT's
sbX(TM) tournament concepts and is on display in IGT's booth at
the Global Gaming Expo (G2E) through November 20 in Las Vegas.
"Within a short time of receiving IGT's sbX(TM)
interface specifications, we were able to completely integrate
our Slot Tournament Management System (STMS(TM)) application
adding robust tournament management features to IGT's tournament
concepts," said Strategy9's Chief Executive Officer, Andrew
White. "The integration was so easy, it allowed us additional
time to focus on new product development. Our automated
tournament management solution will make it easier for operators
to organize tournament events, as well as making the tournament
registration process far more convenient for the player."
IGT plans to utilize the STMS(TM) integration
with head-to-head and real-time tournament concepts that are in
development to enhance scoring and ranking, and to award
calculations.
IGT's sbX(TM) solution provides "plug and play"
capabilities needed for third-party developers to deliver their
applications to the market. This gives operators more choices
and flexibility when it comes to offering players compelling
reasons to visit their properties.
"By providing access to our system to innovative
third-party developers, we're able to give casino operators more
choices that meet their business objectives," said Rich
Schneider, IGT Executive Vice President of Product Strategy.
"The integration of Strategy9's proven STMS(TM) application is a
great example of how we're committed to working with third-party
developers to bring innovation to market. This type of
cooperative spirit helps open up the industry to new
technologies that otherwise would not be possible."
Schneider added, "We look forward to working
with the Strategy9 team and other third parties to deliver
compelling technologies using sbX(TM), our Experience Management
solution."
International Game Technology
(http://www.IGT.com) is a global company specializing in the
design, development, manufacturing, distribution, and sales of
computerized gaming machines and network systems products.
Founded in 2000, Strategy9 has redefined
marketing automation for the casino industry. With an integrated
platform that includes a suite of casino optimized marketing
tools, Strategy9 has empowered marketing professionals to
leverage technology to improve return on investment in marketing
promotions.
Statements in this release that are not
historical facts are "forward looking" statements under the
Private Securities Litigation Reform Act of 1995. Although IGT
and Strategy9 believe that the expectations reflected in any of
its forward-looking statements are reasonable, actual results
could differ materially from those projected or assumed. Such
forward-looking statements are subject to change and to inherent
known and unknown risks and uncertainties. IGT and Strategy9 do
not intend, and undertake no obligation, to update
forward-looking statements to reflect future events or
circumstances.
Information on risks and factors that could
affect IGT's and Strategy9's business and financial results are
included in their public filings made with the Securities and
Exchange Commission.
SOURCE: International Game Technology
CONTACT: Ed Rogich of International Game
Technology, +1-702-669-8777, Ed.Rogich@IGT.com
Web Site: